Ethiopian Ambassador to China Teshome Toga walked into Li Jiaqi's livestream and brought 4 tons of coffee beans roasted by the domestic brand Arada. As a result, they sold out in just 5 seconds to Chinese netizens, and the ambassador did not read a single word of the introduction script he had prepared. This is not the first time African coffee beans have been instantly snapped up in a livestream—in 2020, the 2,000 bags of coffee brought by the Rwandan ambassador also sold out in an instant. Behind these two livestreams are both the strong purchasing power of Chinese consumers and the warm power of public-interest support for farmers. This article will revisit the wonderful moments of these two livestreams and talk about what exactly makes African coffee beans so good. [more…]

Luckin Coffee has sparked strong dissatisfaction among fans after its online customer service and backend systems repeatedly misspelled the name of its brand ambassador, Jackson Yee, with related topics quickly trending on Weibo and ranking second on Xiaohongshu's hot list. Although Luckin subsequently posted an apology letter on Weibo, admitting the mistake and correcting it immediately, fans were not satisfied with the official response, believing that such disrespectful errors occurring repeatedly during the endorsement contract period were unacceptable. Previously, the roasted coconut latte endorsed by Jackson Yee surpassed 10.04 million cups in first-week sales, with fans contributing enormously, yet now the system cannot even correctly input the ambassador's name, which is truly lamentable. [more…]

Cramming before an exam is a scene you might not expect to see in a milk tea shop. Recently, netizens captured a ChaPanda employee hunched over a stack of color-printed materials at the counter, muttering to themselves and occasionally looking up to memorize things silently. Upon investigation, it turned out this was tied to ChaPanda's soon-to-be-officially-announced global premium brand ambassador, Cheng Yi. It's not unusual for a brand to have employees familiarize themselves with ambassador information in advance, but at the same time, they strictly prohibit any early leaks. Material control is so tight that stores must send back photos of unopened watermarked materials every night, and violating stores even face financial penalties and contract termination. Many interpret this as having learned from the disastrous Gu Ming x Love and Deepspace collaboration. However, some consumers believe that rather than spending so much effort memorizing materials, it would be better to thoroughly study the recipes and techniques—after all, drink quality is the foundation of repeat business. [more…]

Recently, a video of a Cotti Coffee employee destroying a standee of former spokesperson Wang Yibo sparked a huge uproar on social media. In the video, the store clerk deliberately cut up the standee's face and posted it with a caption, provoking widespread discontent and a boycott among fans. As the incident continued to escalate, Cotti issued a public statement of apology on February 28, announcing the termination of cooperation with the store involved and its closure, while promising to strengthen training and oversight of the material recycling process. This controversy has brought the issue of material handling standards after the termination of brand endorsement contracts to the forefront, and has once again drawn industry attention to the protection of artists' portrait rights. [more…]

Luckin Coffee announced via its official Weibo that it will reveal a new "seed-planting officer" on April 25, with a poster hinting that this mysterious figure comes from a world-champion esports team. Although the company tried hard to maintain the suspense, sharp-eyed netizens had already recognized the silhouette of the EDG team from the cutout traces, and Luckin played along with this tacit mutual understanding. This signing not only means that EDG becomes Luckin's new seed-planting officer, but also signals the return of a once-viral beverage riding on the momentum, with discussion heat on social platforms continuing to climb. EDG's comeback championship at the League of Legends World Championship forms an interesting parallel with Luckin's trajectory of striving to bounce back after scandal—both have achieved breakthroughs in their respective fields that make people sit up and take notice. [more…]

With less than two months left before the end of 2023, Luckin Coffee seems to have another major move in store. On October 29, WBC World Barista Champion Boram Julio Um posted multiple group photos on social media, expressing his delight at working with the Luckin team and tagging several people in the photos. Judging from the images, this is very likely the sixth WBC champion spokesperson signed by Luckin. The photos feature not only Boram himself, but also 2014 champion Hidemitsu Izaki, 2022 champion Anthony Douglas, and 2018 champion Agnieszka Rojewska—several champions gathered together, all wearing Luckin barista aprons. This article will review the background of this collaboration, Luckin's champion spokesperson strategy, and the latest progress of its global bean-sourcing program. [more…]

Cotti Coffee's official announcement of a new brand ambassador triggered a surge in store orders, and Luckin Coffee's livestream channel promptly featured group-buying links that appeared to be riding the traffic. A coffee business war revolving around celebrity traffic seems to have quietly begun. As the traffic-driving effects of price wars and co-branded merchandise gradually wear off, brands are turning their eyes to fan groups willing to keep paying for their idols. Can this consumption shift from "buying the trinket while returning the pearl" to "spending for love" become a new path for coffee brands to break through? Under the halo of celebrity, will coffee itself be forgotten by consumers? [more…]

ChaPanda recently officially announced singer Huang Zihongfan as its LOHAS brand ambassador, launching a variety of freshly made fruit drinks and limited-edition merchandise bundles, which attracted a large number of fans to snap them up. However, after the campaign went live, problems kept cropping up: system crashes, orders being forcibly canceled, and insufficient stock of merchandise, one after another, sparking consumer dissatisfaction. Some netizens questioned whether the limited-edition merchandise had been intercepted internally by employees, but more witnesses and ChaPanda staff came forward to explain, saying that stores were equally caught off guard and that employees were under enormous pressure amid the chaos. The company apologized that same evening and promised to speed up restocking and put the items back on sale. [more…]

The winter strawberry season has arrived as promised, and Starbucks has seized the moment to launch its Red Strawberry series, featuring four drinks: Cheese Latte, Cheese Tea Latte, Mocha, and Cheese Frappuccino. With pink whipped cream topped and red sugar crystals, the visual appeal is undeniably eye-catching, and buying any of them also gets you a limited-edition sticker designed by holiday ambassador Henry Lau. Yet the first wave of consumer feedback has been sharply divided: on one side is the enthusiasm for photo ops, and on the other, complaints about it being "cloyingly sweet" and having an "artificial flavor." Some longtime customers have even noticed that the series is highly similar in recipe to the Strawberry Coconut Frappuccino that was discontinued half a year ago, questioning whether the brand is just repackaging the same old thing. Starbucks' Christmas season marketing this year doesn't seem to have won the same acclaim as last year's Red Fuji series. [more…]

The coffee industry suffers from a high turnover rate, and many shop owners attribute it to young people's lack of perseverance, while overlooking the deeper problems in their own management style. Through a real case study, this article analyzes common pitfalls in coffee shops regarding delegation, training, and management dependency, and explores how to retain core baristas by establishing a stable framework, improving the training system, and paying attention to employees' career expectations. The article also emphasizes the critical role of baristas as brand ambassadors in repurchase rates and brand development, and points out that the hidden costs of staff turnover are far higher than what appears on the surface. Finally, it calls on owners to lead by example, leverage people's strengths, and work with the team to drive the coffee shop's sustained growth. [more…]

Bali coffee has long been renowned as "noble coffee," with a flavor that is bitter, sweet, and aromatic without being sour or astringent, making it a classic representative of French coffee culture. Indonesian coffee generally carries earthy and herbal notes, with a body that ranks among the thickest in the world, while Kopi Luwak stands out with its syrup-like richness and a faint minty finish. Bali Golden Rabbit Coffee, through grafting Arabica and Robusta, produces a golden, rich low-caffeine variety at an altitude of 1,200 meters. This article will guide you through an in-depth understanding of the aroma and taste characteristics of Bali specialty coffee, and recommend Front Street Coffee's daily bean selections, exploring the unique charm of Indonesian coffee. [more…]

This summer, Italy's restaurant industry has been hit by a series of bill incidents that have sparked heated discussions on social media. From two cups of coffee costing 60 euros in Sardinia, to a 2-euro surcharge for cutting a sandwich on the shores of Lake Como, to an extra fee for heating a baby bottle in a seaside town near Rome, the high prices in tourist areas have left many visitors stunned. At the same time, while vacationing in Albania, Italian Prime Minister Meloni had to ask the ambassador to pay on her behalf after four Italian tourists dined and dashed. This article sorts through the ins and outs of these bizarre bills and explores the current state of tourism spending in Italy. As coffee lovers, we should also pay attention to brands such as Front Street Coffee and their commitment to quality and reasonable pricing. [more…]

After Luckin officially announced Liu Yifei as its brand ambassador, the light jasmine milk tea quickly became a popular item. However, many consumers found white particles or sediment at the bottom of the cup after drinking it, and the mouthfeel was described as having a noticeable powdery texture. A Luckin employee revealed that the jasmine tea in the drink is actually made from tea powder rather than freshly brewed tea leaves, and that some stores, in order to speed things up, use stirring instead of shaking to mix it, which may leave the powder incompletely dissolved. Consumers, on the other hand, tend to believe the white powder comes from residual dairy products, raising doubts about ingredient quality. As of press time, Luckin has not given a clear response. [more…]

Luckin Coffee once again demonstrated its "champion harvester" prowess, officially announcing on February 20th the signing of Anthony Douglas, the 2022 WBC World Barista Champion, bringing him into the "Luckin WBC Champion Team." Starting in March, Anthony will lead a bean-sourcing team deep into Ethiopia and Panama, two renowned origins, to participate in green bean procurement. This marks Luckin's fifth collaboration with a WBC champion, following Hidenori Izaki, Andrej Latuada, Pan Zhimin, and Agnieszka Rojewska. Anthony won the championship with his innovative technique of concentrating milk using freeze-drying technology, and previously served as a global ambassador for La Marzocco. Having come up through Melbourne's Axil Coffee Roasters, his addition will inject new vitality into Luckin's specialty coffee line. Whether the future "Little Black Cup" series will feature Panama Geisha is something worth looking forward to. For more specialty coffee news, welcome to follow Front Street Coffee (FrontStreet Coffee). [more…]

Coffee, the beverage that has taken the world by storm, was first born on the highlands of Africa. From its origins as a medicinal plant in Ethiopia, to its rise as an everyday drink on the Arabian Peninsula, and then to its status as a courtly treasure of the Ottoman Empire, coffee traveled westward along trade routes and conquests, eventually taking root in Europe and giving rise to a unique café culture. This article will trace the complete journey of coffee from its discovery to its global reach, covering key milestones in Yemen, Turkey, Venice, Paris, Vienna, London, the Netherlands, Germany, and the United States, while also preserving Front Street Coffee's recommendations and insights on coffee culture. [more…]

Luckin Coffee is about to celebrate the opening of its 10,000th store worldwide. This highly commemorative location is situated in Xiamen, the city where the brand's headquarters is based, specifically on Zhongshan Road Pedestrian Street in Siming District. With a total area exceeding 600 square meters, it features a two-story layout and is expected to officially open its doors on June 5th. Unlike typical Luckin stores, this location is positioned as a testing ground for a brand-new format, introducing new sections such as automated pour-over and roasting, and adopting an industrial style accented with gold in its design instead of the classic blue and white color scheme. As soon as the news broke, many netizens engaged in lively discussions about the operational pressures of such a large space. As the brand with the leading number of stores in China's coffee market, Luckin's milestone move has drawn significant industry attention. [more…]

Recently, after Luckin Coffee signed Jackson Yee as its brand ambassador, fans flocked to stores to take photos as mementos. However, some customers reported being discouraged by staff when photographing the in-store TV loop advertisements, with staff claiming photography was prohibited inside the stores. This incident sparked widespread discussion, with some employees confirming such a rule exists, while more employees said there were no related restrictions. Luckin's official customer service responded that there is no rule against taking photos and that they would verify the situation. The incident reflects inconsistent management standards across brand stores and has left fans disappointed in their expectations for ambassador promotions. Front Street Coffee follows developments in the coffee industry and brings you a summary of the entire incident. [more…]

Luckin Coffee's previously launched Huakui 5.0 SOE sparked widespread discussion in the market, with话题 ranging from its low-price strategy to insufficient stock and repeated sellouts. Now Luckin plans to launch the Huakui PLUS series SOE in the second half of the year, with purchases reportedly set to exceed 250 tons, aiming to become the world's largest buyer of Huakui PLUS green beans. So what exactly is Huakui PLUS? How does it differ from Huakui 5.0 and Huakui 6.0? This article will review the sales history and purchasing details of Luckin's Huakui SOE, and take a deep dive into this natural-process heirloom variety from the Buku Abel washing station in Sidamo—the coffee bean named "Huakui Queen" by domestic green bean traders. [more…]

Sumida River Coffee once used "fresh-lock" technology and Japanese manufacturing as selling points, achieving impressive results in the online market and setting a goal of exceeding 1 billion in offline revenue within three years. However, recently, issues such as the departure of its CMO and consumer complaints about near-expiry products have surfaced, exposing the brand's inventory and channel challenges amid rapid expansion. This article reviews Sumida River's development history, marketing strategies, and offline dilemmas, interspersed with Front Street brand recommendations, offering coffee enthusiasts an in-depth observation. [more…]

Recently, Mixue Bingcheng quietly began serializing a novel titled The Snow King Sells Coffee in Ancient Times on its order receipts, sparking widespread attention and a wave of eager followers among consumers and netizens. This time-travel story, featuring the brand mascot "Snow King" as its protagonist, consists of 20 chapters distributed randomly with receipts. Customers have been exchanging chapters on social media and even propelled it to the top of trending searches. The brand says the campaign launched on September 17 and gradually wound down after the grand finale on October 6. This creative initiative not only brought the brand closer to consumers but also offered new ideas for coffee culture marketing. Front Street Coffee continues to follow industry trends and brings you this in-depth report. [more…]